A media stream sending method, apparatus, and system for providing a live media stream for a client that enters a live broadcast room includes a proxy server that receives a first live broadcast room request message and a second live broadcast room request message that are sent by a same proxy client; the proxy server receives a first live media stream that is sent by a media server to a first client and a second live media stream that is sent by the media server to a second client; and when determining that a role of the first client is a master user, and that a role of the second client is a slave user, the proxy server sends only the first live media stream to the proxy client such that the proxy client sends the first live media stream to the first client and the second client.