The disclosure provides a projection method and projection device. The method comprises: acquiring a sound signal sent by a user; performing locating to determine a positional relationship between the user and the projection device according to the sound signal sent by the user; determining a projected image orientation meeting viewing requirements of the user according to the positional relationship between the user and the projection device; and projecting an image to be projected onto a projection plane according to the projected image orientation. By use of the projection method provided by the disclosure, the projected image orientation may be automatically adjusted according to the viewing requirements of the user, and convenience and friendliness for human-computer interaction may be improved.