Disclosed are a switch display apparatus and an assembling method thereof. The apparatus includes a display unit (1), a support unit (2), and a base unit (3) that are arranged sequentially from top to bottom. The display unit (1) includes a display device (4), a combined lens (5), and a display device and combined lens support component (6). The combined lens (5) is located above the display device (4). Both the display device (4) and the combined lens (5) are located inside the display device and combined lens support component (6). The display device and combined lens support component (6) includes a first support part (9) used for providing structural support for the combined lens (5), and a second support part (10) used for providing structural support for the display device (4).