An electronic device according to one embodiment of the present invention comprises: at least one communication interface; a display; a memory; and at least one processor electrically connected to the at least one communication interface, the display, and the memory, wherein the memory may store instructions which, when executed, cause the at least one processor to: acquire, in response to receiving a request for service information related to broadcast content sent from a content server, at least one image frame included in the broadcast content; determine whether at least one face region has been detected within the at least one image frame; perform, if the at least one face region is determined to have been detected, image analysis on the basis of the detected at least one face region; and provide, through the display, service information corresponding to a result of the image analysis. In addition, various embodiments are possible.