This disclosure describes techniques for improving policy distribution in a network. The policy distribution may be improved based on a conversation between devices of the network. The techniques include initiating a policy download trigger based on the conversation. The policy download trigger may specify a particular destination device for a data transfer across the network. Therefore, policies specific to the destination device may be downloaded and/or installed at points of enforcement in the network. In this way, the techniques described herein may improve the efficiency of network resource use.