Aspects of the subject disclosure may include, for example, a method that includes obtaining metadata from media content and consumed by network subscribers; determining for each network subscriber a consumer context associated with the media content; and determining a media consumption pattern for each network subscriber based on the metadata and the consumer context, thereby generating a plurality of media consumption patterns. The method further includes aggregating the media consumption patterns; determining, based on the aggregated media consumption patterns, a media consumption trend for the network subscribers; and correlating the media consumption trend with a profile including a current activity for a network subscriber of the plurality of network subscribers, thereby generating a recommendation for the network subscriber regarding new media content not previously consumed by the network subscriber. The method also includes communicating the recommendation to the network subscriber. Other embodiments are disclosed.