An image projecting apparatus including an optical output unit for projecting and image, a camera, a plurality of sensors, and a processor is disclosed. The processor is configured to: identify, based on sensing data received through the plurality of sensors, a distance between each of the plurality of sensors and a projection surface, provide, based on a difference between the identified distances being greater than or equal to a pre-set threshold value, a user interface configured to guide a direction adjustment of the image projecting apparatus, and identify, based on a difference between the identified distances being less than the pre-set threshold value, a shape of a projected image by photographing, using the camera, an image projected to the projection surface, and control the optical output unit to project an image corrected based on the identified shape.