The present disclosure provides a positioning system, a positioning method, a shopping cart and an electronic equipment. The system includes an image acquisition device and a processing device. The image acquisition device is configured to acquire image information about a shopping cart, and the processing device is configured to process the image information so as to acquire identification information of the shopping cart, determine a location area of the shopping cart in an image according to the identification information, and determine location information of the shopping cart according to location information of the image acquisition device and the location area of the shopping cart in the image.