Disclosed is a method of controlling a robot, the method including receiving user input of a request for fitting service, moving the robot to a position at which a distance from the user satisfies a predetermined reference distance or more, and a predetermined range or more of the body of the user is scannable, scanning the predetermined range or more of the body of the user through the camera at the moved position, and providing the fitting service by creating a virtual avatar character of the user based on a result of scanning.