Invention Grant
- Patent Title: Shoppable ads with query relevant offers
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Application No.: US16510361Application Date: 2019-07-12
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Publication No.: US11348144B2Publication Date: 2022-05-31
- Inventor: Umesh Unnikrishnan , Ramachandran Ramaswamy , Phuoc Jeremy Lenguyen , Jason Gouliard , Lilu Xu , Shi-Ting Zhou , Shishi Fu , Francois Toit Spies , Xi Liu , Amit Chandak
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Leason Ellis LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06N20/00 ; G06Q30/06

Abstract:
A computer implemented method for displaying shoppable advertisements based on search query including receiving the search query from a user; retrieving an image comprising plurality of purchasable products related to the search query from a database; calculating a product relevance score for each of the plurality of products within each image based the search query; ranking each of the plurality products based on the product relevance score; selecting a subset of products based on the ranking; displaying the image comprising the plurality of products; and displaying the shoppable advertisements for the selected subset of products on a user device.
Public/Granted literature
- US20210012391A1 SHOPPABLE ADS WITH QUERY RELEVANT OFFERS Public/Granted day:2021-01-14
Information query