Techniques are disclosed for improving user experience of multimedia streaming over computer networks. For example, a method for presenting multimedia content may generally include receiving a request to stream a media title. In response to the request, unencrypted content for the media title is streamed to a client. While streaming the unencrypted content, a digital rights management (DRM) license to access encrypted content for the media title is requested. After receiving the DRM license, the client switches from streaming the unencrypted content for the media title to streaming encrypted content for the media title. The switching from streaming the unencrypted content to streaming the encrypted content does not interrupt playback of the media title.