A processor-implemented method is disclosed. The method includes: obtaining a plurality of location data points associated with the user device, each location data point including geographic coordinates; storing, in a database, the plurality of location data points; obtaining a first set of geohashes corresponding to the plurality of location data points, each location data point mapping to one of the geohashes of the first set; determining, for each geohash in the first set, a representative geographic location based on stored geographic coordinates of location data points which map to the geohash; identifying a plurality of location clusters based on performing clustering using the geohashes of the first set; and determining normalized cluster locations associated with the plurality of location clusters based on the representative geographic locations associated with the geohashes of the first set.