A method for the adaptation of a user interface based on the proximity of a plurality of computing devices connected to a network. The method includes determining, at a first client or a server, a proximity of a second client being within a predetermined range of the first client. The first client or the server determines the proximity of a second client being within a predetermined range by receiving a notification from the server, receiving a unique identifier from the second client, sensors of the first or the second client, or by determining that the location of the first client is within a predefined distance from the location of the second client. The method includes receiving, by the first client or the server, recommendations data associated with client data of the second client. The method includes adapting a user interface of the first client based on the recommendation data.