The present disclosure describes a system and method for a marker-based augmented reality system. The method includes acquiring image data from a camera, analyzing the image data to identify at least one marker, the at least one marker being associated with a physical location in a real-world environment, determining information represented via the at least one marker, the information represented via the at least one marker including at least one of content data, metadata, or server data, generating content based on the at least one of the content data, the metadata, or the server data, and presenting, via a display, the content overlaying a displayed representation of the real-world environment, the content being presented at one or more locations in the displayed representation of the real-world environment relative to the physical location associated with the at least one marker.