In an embodiment, the disclosed technologies include receiving a query that requests aggregate information about entity event data relating to digital content delivered digitally by an entity management system to entities of the entity management system, the query associated with a requester account; determining a first privacy allocation for the requester account; determining a first privacy value, the first privacy value computed based on the query and a selected privacy algorithm; deducting the first privacy value from the first privacy allocation to produce a first privacy balance; causing executing of the query on the entity event data and providing a result set in response to the query only if the first privacy balance indicates that the first privacy allocation has not been depleted.