A billboard framework system may have a plurality of lateral adjusters adapted to be laterally adjustable on poles. The system may also have at least one frame support attached to some of the plurality of lateral adjusters where each of the frame supports may be co-planar with one another. The system may also have a generally rectangular-shaped frame structure connected to the frame supports where the frame structure is coplanar. The frame structure may have two side portions connecting an upper portion and a lower portion.