Various embodiments disclosed herein provide for facilitating demodulation reference signal configuration and adaptation. According an embodiment, a system can comprise generating a demodulation reference signal configuration that defines location of a demodulation reference signal in frequency domain and time domain, selecting a time domain pattern and a frequency domain pattern based on the demodulation reference signal configuration and allocating resources for the demodulation reference signal on at least one physical shared channel based on the time domain pattern and frequency domain pattern.