A display apparatus and a control method thereof are provided. The display apparatus includes: a display, a driver configured to rotate the display between a horizontal arrangement state in which a width of the display is greater than a height of the display, and a vertical arrangement state in which the height of the display is greater than the width of the display; and a processor configured to execute instructions to: identify an object included in an image, identify whether the image is an image of a horizontal type or an image of a vertical type based on the identified object, and based on an arrangement state of the display and the identified type of the image, control the driver to rotate the display.