Disclosed is a laundry scheduling apparatus. The apparatus includes a communication unit, an output unit, and a processor configured to pair with at least one washing machine via the communication unit, obtain laundry preference parameters of a user generated by learning based on at least one of a deep learning algorithm or a machine learning algorithm, using at least one of a laundry log of the user or laundry satisfaction information of the user as input data, generate laundry scheduling information by using washing machine information about the paired at least one washing machine, the laundry preference parameters, and laundry item information obtained via at least one of a user input unit, an interface unit, or a sensor, and cause the output unit to output the laundry scheduling information.