System and methods for performing automatic identification and contextual reformulation of implicit device-related queries are described. In some examples, a query server may receive a query from an electronic device, receive data associated with the electronic device, determine that the query is related to the electronic device, generate a new query based at least in part on the query and the data associated with the electronic device, retrieve results related to the new query, and send the results related to the new query to the electronic device. In some examples, determining that the query is related to the electronic device includes determining that the query is a semi-implicit device query or a fully implicit device query. The data associated with the electronic device can include a model name of the electronic device, an operating platform for the electronic device, and/or additional data related to the electronic device.