A device comprises memory, a display characterized by a characteristic, and processors coupled to the memory. The processors receive data indicative of a preferred adaptation technique and intended display parameter. The processors adapt the content item to a display color space and the intended display parameter based on the preferred adaptation technique. The processors modify the intended display parameter based at least in part on the display characteristic to obtain a modified display parameter and cause the adapted content item to be displayed on the display according to the modified display parameter. In some embodiments, the processors obtain data indicative of ambient light conditions and adjust the modified display parameter based on the data indicative of ambient light conditions. In some embodiments, the processors cause the adapted content item to be displayed according to the adjusted and modified display parameter.