A control device may be configured to transmit messages using an adaptive transmit power. The control device may determine a transmit power for transmitting the message based on a command in the message. The control device may determine a transmit power based on a change in lighting intensity caused by the command. The transmit power may be greater when the change in lighting intensity is above a threshold than when the change in light intensity is below the threshold. The control device may determine whether the message was successfully received based on the receipt of an acknowledgement message. The control device may increase the transmit power when the message fails to be received and retransmit the message including the command at an increased transmit power. The control device may store (e.g., learn) the increased transmit power for later use.