Apparatus and process for converting aromatic compounds, comprising/using: a fractionating train (4-7) suitable for extracting at least one benzene-comprising fraction (22), one toluene-comprising fraction (23) and one fraction (24) comprising xylenes and ethylbenzene from the feedstock (2); a xylene separating unit (10) suitable for treating the fraction comprising xylenes and ethylbenzene and producing a para-xylene-comprising extract (39) and a raffinate (40) comprising ortho-xylene, meta-xylene and ethylbenzene; an isomerizing unit (11) for treating the raffinate and producing a para-xylene-enriched isomerizate (42), which is sent to the fractionated train; and an alkylating reaction section (13) for treating at least part of the benzene-comprising fraction with an ethanol source (30) and producing an alkylation effluent (31) comprising ethylbenzene, which is sent to the isomerizing unit.