In an analog electronic watch system, a terminal equipment detects current display positions of hands in an image of the hands and a dial plate, and generates current display time information based on the current display positions. An analog electronic watch corrects the display positions of the hands based on the display time information. The terminal equipment at least acquires hand identification information including hand shape information about a shape of the hand of the analog electronic watch based on watch identification information transmitted from the analog electronic watch. The terminal equipment detects the current display positions based on the hand identification information, and transmits display time information based on the current display positions to the analog electronic watch.