A cup holder insert having a retainer housing having front and rear surfaces which define an opening bounded by the perimeter of said retainer housing and a spring-biased retention element, further comprising at least one support section and at least one tab section extending substantially orthogonal to each other. The at least one support section is coupled with the retainer housing with tab extending from the opening substantially perpendicularly to said front surface of the retainer housing. In some embodiments, a flap can selectively cover the tab section.