Systems, devices, media, and methods are presented for scaled delivery of media content. The systems and methods assign a set of proposed designations to a plurality of media content. The systems and methods select a set of media content from the plurality of media content based on the set of proposed designations and distribute a subset of media content of the set of media content to a selected user of a plurality of users. The subset of media content is presented at a computing device associated with the selected user. The systems and methods receive a set of indicators for each media content of the subset of media content. Each indicator represents an interaction with a media content of the subset of media content. The systems and methods cause presentation of an interaction notification at the computing device associated with the selected user.