A vehicle reception apparatus can receive a broadcast signal through a receiver, perform data communication for receiving and displaying a broadcast service without transmission loss, and maximize memory efficiently by controlling an encoder and an interface in a vehicle. For example, the vehicle reception apparatus includes a receiver configured to receive a broadcast signal, a demodulator configured to extracting a baseband (BB) frame including service data and a BB frame size based on the received broadcast signal, an encoder configured to receive, from the demodulator, the extracted BB frame and the extracted BB frame size, and store the extracted BB frame in a buffer, and an interface configured to receive, from the encoder, the stored BB frame and the BB frame size.