Disclosed are a display apparatus and a controlling method thereof. The display apparatus includes a communicator including a circuitry; a display; a motor configured to rotate the display; a memory storing at least one instruction; and a processor configured to execute the at least one instruction to: control the communicator to communicatively connect to an external device based on information related to the display apparatus that is received by the external device from a remote controller to which the external device is tagged, obtain direction information of at least one of the external device and of an image content displayed on the external device, determine, based on the direction information, whether to control the motor to rotate the display, and control the display to display the image content that is received from the external device through the communicator.