A method, apparatus, and computer program product are provided for organizing pedestrian movement data. The method includes receiving a set of travel data. The set of travel data includes one or more pedestrian trips including an origin and a destination. The method also includes generating a pedestrian flow matrix. The pedestrian flow matrix has one or more pedestrian flow compartments. The method further includes assigning at least one of the pedestrian trips to one or more of the pedestrian flow compartments based on the origin and the destination of the given pedestrian trip. Corresponding apparatuses and computer program products are also provided.