The makeup scheme recommendation method provided by embodiments of the present disclosure includes: acquiring makeup parameters of a user, the makeup parameters including at least one of an environment parameter, a body parameter, and a makeup time parameter; searching for a target makeup scheme matching the makeup parameters from a makeup scheme pool; optimizing the target makeup scheme in accordance with cosmetic information about the user, and generating a recommended makeup scheme, the cosmetic information being used to indicate cosmetics owned by the user; and providing the recommended makeup scheme to the user.