Methods, systems, and devices for transmit power control for positioning using non-serving cells are described. A user equipment (UE) may determine that an uplink reference signal may be associated with a positioning procedure. In some cases, the positioning procedure may include transmission, by the UE, of the reference signal to a non-serving cell, which may be farther away from the UE than a serving cell. The UE may determine an absence of a parameter associated with a transmit power for transmitting the reference signal. Based on the absence, the UE may determine the transmit power based on parameters received from a serving cell, based on configuration information, based on a message intercepted from the non-serving cell, or based on other considerations or information. In some cases, the UE may determine the transmit power such that the likelihood of the non-serving cell receiving the reference signal is increased.