An ultrasound diagnosis apparatus according to an embodiment includes processing circuitry. The processing circuitry is configured to generate ultrasound images in a time series on the basis of data acquired by transmitting and receiving an ultrasound wave. Every time an ultrasound image satisfying a predetermined condition is generated, the processing circuitry is configured to perform a position aligning process between the ultrasound image satisfying the predetermined condition and a reference image obtained in advance. The processing circuitry is configured to identify, within the ultrasound image satisfying the predetermined condition, a region of interest set in the reference image, on the basis of a result of the position aligning process and to track the region of interest in ultrasound images in a time series that are newly generated by the image generating unit during or after the position aligning process.