Provided is a liquid crystal display device including: a liquid crystal panel; and a control circuit, the liquid crystal panel sequentially including an active matrix substrate, a first alignment film, a liquid crystal layer, a second alignment film, and a counter substrate, the active matrix substrate sequentially including a first substrate, a first electrode, a first insulating layer, and a second electrode including a linear electrode portion, the counter substrate including a second substrate and a third electrode, the third electrode extending in a longitudinal direction of the sub-pixel at a right or left end of the sub-pixel, a ratio of a width of the third electrode to a width of the first electrode in a widthwise direction being 0.14 or greater and 0.25 or smaller, the control circuit being configured to switch between application of an alternating voltage and application of a constant voltage to the third electrode.