Provided are an image processing apparatus, an image processing method, an image processing program, and a recording medium for the program, which make it possible to understand a unique way of spending time of a certain user at an event.
A first attribute obtained from images captured by a first user and a second attribute obtained from images, captured by many second users whose number is larger than the number of the first user, among images of the same event are detected. The first attribute represents a feature of the first user having a unique way of spending time at the event. According to the first attribute, information on products or the like suitable for the first user is notified to the first user.