A display device according to an exemplary embodiment of the present disclosure includes a display panel, a back cover which supports the display panel on a rear surface of the display panel, a plurality of flexible films which is electrically connected to one end of the display panel and is disposed on one surface of the back cover, a printed circuit board which is electrically connected to the plurality of flexible films and disposed on the one surface of the back cover, and a roller to which the display panel and the back cover are wound or unwound, and the roller includes a flat portion and a first curved portion and a second curved portion having different radii of curvature. Accordingly, the damage of the plurality of flexible films and the printed circuit board may be reduced.