A server may include a communication interface for receiving a plurality of profile information from a plurality of terminals; and a processor configured to divide users of the plurality of terminals into a plurality of groups based on a first criterion, to divide users of a first gender included in each group into a plurality of subgroups based on a second criterion different from the first criterion, to divide users of a second gender different from the first gender, included in each group into a plurality of matching groups to correspond to each of the plurality of subgroups, and to provide profile information of users included in each of the plurality of matching groups corresponding to each of the plurality of subgroups among the plurality of profile information to users included in each of the plurality of subgroups.