A bendable strap is disclosed which is configured to detachably couple with an accessory. The bendable strap includes a deformable support member covered by a flexible body. A coupling element is secured to the support member and cooperates with a complimentary coupling element disposed on an accessory such as a storage pouch, a tray, a hanger hook, a speaker enclosure, a flashlight, a picture frame, a message board, a bookstand, a beverage holder, or the like.