Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for prioritizing display of an icon representing a user with available content. The program and method provide for determining a display order for multiple icons, each icon corresponding to a user of a messaging application having a content collection available for display; receiving, from a device, an indication to prioritize display of a selected icon of the multiple icons relative to other icons of the multiple icons; updating, in response to receiving the indication, the display order to prioritize display of the selected icon relative to the other icons; and providing, to the device, an indication of the updated display order to cause the multiple icons to be displayed according to the updated display order.