Technologies are shown for securing private information during shipping of an item storing shipping information at a blockchain address that includes a recipient geolocation address and generating a shipping label that includes a machine-readable pointer to the blockchain address. The label can be scanned to obtain the blockchain address and request the shipping information. In response to a request, the recipient geolocation address or a next intermediate shipper can be provided. The recipient can be notified to obtain authorization to release the recipient geolocation address or provide an alternative geolocation for delivery.