An enhanced product customization service to automatically generate product customization parameters for customizing a product for a user in accordance with an interest of the user. Signals received from various sources are analyzed to identify an interest of the user and search queries that are generated by the user are also analyzed to identify an intention of the user to acquire a product. Then, based on having identified both the interest of the user and the intention of the user to acquire the product, product customization parameters are generated for customizing a physical characteristic of the product in accordance with the identified interest. In this way, embodiments of the enhanced product customization service may be deployed to customize a product for a user preemptively even without the user expressly indicating a specific interest in such a customized product.