Provided a robot for assisting hearing of a user, while minimizing an influence on the surroundings. The robot includes a speaker, a microphone configured to recognize a voice, a processor configured to acquire a position of a user's face when a hearing aid command is acquired on the basis of the voice recognized through the microphone, and a driving unit configured to cause the speaker to be moved toward the position of the user's face, wherein the processor acquires a sound which is a target of hearing aid, generates an assistant sound by amplifying a predetermined frequency band of the sound or converting the predetermined frequency band of the sound into a different frequency band, and outputs the assistant sound through the speaker.