The disclosure provides an approach for service deployment. Embodiments include receiving an indication of user intent for deployment of one or more services in a network from a user that is not an administrator of the network, wherein the indication of the user intent comprises a domain specific language (DSL). Embodiments include parsing the indication of the user intent to determine one or more constraints for deploying the one or more services. Embodiments include receiving topology information for the network, wherein the topology information comprises associations between racks and machines in the network. Embodiments include receiving network performance information for the network. Embodiments include determining one or more deployment rules for the one or more services based on the one or more constraints, the topology information, and the network performance information. Embodiments include deploying the one or more services in the network based on the one or more deployment rules.