A nanofiber structure applicator is described that can remove two substrates from opposing major surfaces of a nanofiber structure. The two substrates can have differing adhesive strengths with the nanofiber forest. This difference in adhesive strength can be used to reorient nanofibers that form the nanofiber structure relative to the final surface on which they are applied. This reorienting of the individual nanofibers within a nanofiber structure can be used to tailor some of the properties of the nanofiber structure. Furthermore, the nanofiber structure applicator is configured can improve the convenience with which a nanofiber structure can be transported and applied to an application surface.