A blow molded article having a body portion that includes one or more walls surrounding an interior space. The one or more walls have an article inner surface, an article outer surface, and a wall thickness. At least a portion of the one or more walls includes one or more effect structures each having an effect surface normal having an orientation. Further there is a first region including a plurality of first effect structures having a first Average Normal Orientation, a second region including a plurality of second effect structures having a second Average Normal Orientation which is different from the first Average Normal Orientation, and a visual effect resulting from the difference between the first Average Normal Orientation of the effect structures in the first region and the second Average Normal Orientation of the effect structures in the second region.