Provided is a method performed by a computer apparatus for providing a multimedia message including receiving a request for transmitting a multimedia message to a receiver terminal from a sender terminal, determining a first context by analyzing first contextual information collected from each of the sender terminal and the receiver terminal, determining a first type of data to be received from the sender terminal and a second type of data to be transmitted to the receiver terminal based on the determined first context, both the first type of data and the second type of data being based on original multimedia data included in the multimedia message, and processing the request for transmitting the multimedia message by receiving the determined first type of data from the sender terminal, and transmitting the determined second type of data to the receiver terminal.