A data container for a content package comprising one or more semantics for populating the content package with selected types of information associated with a product or service is received by a computing device of a digital services framework. An organizational structure between and within networked tenants of the digital services framework is analyzed to identify one or more recipients for the content package. A data topology associated with the product or service is analyzed to generate announcements indicative of individualized content packages for the identified recipients for the content package. The announcements are sent to the identified recipients. Requests are received for subscriptions to the content package. Based on the analysis of the organizational structure and data topology and user-defined rules and semantics, instances of the container are selectively populating for tenants who have subscribed to the content package. The populated instances of the content package are sent to the subscribed users based on distribution data flows that are identified based at least in part on the analysis of the topological relationships and hierarchical structures.