Provided are a color control method and apparatus of a to-be-displayed object, a measurement device, and a medium. The method includes: acquiring to-be-displayed object information of the to-be-displayed object, and generating a corresponding to-be-displayed object interface according to the to-be-displayed object information; configuring color information of the to-be-displayed object interface based on a preset to-be-displayed object color mapping frame, where the to-be-displayed object color mapping frame is used for configuring a mapping relationship between the color information and the to-be-displayed object information of the to-be-displayed object on a current display interface; and displaying the to-be-displayed object information of the to-be-displayed object interface according to the configured color information.