Systems and methods for social networking using augmented reality are disclosed. A network may receive, from a plurality of client devices, a request to connect to a server. The server may be associated with an object, such as a landmark or a product. The server may serialize an AR world including the object and content associated with the object and send, to the plurality of client devices, data indicative of the AR world. The server via network may receive, from a first client device among the plurality of client devices, an indication of user input associated with the AR world. The indication of user input may comprise text data, digital image data, or user feedback. The indication of user input may be broadcast to the plurality of client devices.