Techniques are described for facilitating automation of a self-lifting forklift. According to one or more embodiments, a system is provided that can be located on or within a forklift. The system can comprise a lifting system that provides for vertically lifting or lowering the forklift, a power supply, a memory that stores computer readable and executable components, and a processor that executes the computer readable and executable components stored in the memory. The processor can be operably couple to: a plurality of sensors that sense conditions associated with the forklift, a context component that determines context of the forklift, an analysis component that analyzes information from the plurality of sensors and the context component, and a control component that controls the forklift based on an output from the analysis component, wherein the control includes automatically lifting or lowering of the forklift.