Provided are an emoticon package generation method and apparatus, a device and a medium which relate to the field of graphic processing and in particular to Internet technologies. The specific implementation solution is: determining at least one of associated text of an emoticon picture or a similar emoticon package of an emoticon picture, where the associated text of the emoticon picture includes at least one of main part information, scenario information, emotion information, action information or connotation information; determining target matching text from the at least one of the associated text of the emoticon picture or associated text of the similar emoticon package; and superimposing the target matching text on the emoticon picture to generate a new emoticon package.